100% Recycled Shoebox by Newton Running

100% Recycled Shoebox by Newton Running

Trent Johnson
Jan 6, 2009

I loved Jonathan's shoebox surprise (mostly because I owned the same shoes, had kept the box as an organizer in my closet, but hadn't yet discovered the surprise). This shoe box from Newton Running is just as inventive, and they even use a pair of socks as packaging!

This great design in packaging by Newton Running uses 100% recycled egg cartons and molds it around the shape of the shoe. It minimizes space to ship the shoes and looks very unique. Also, they place a pair of socks and reusable shoe bag in the shoes, instead of the disposable tissue you find with many others.

Not only is their packaging green, but the material used in the production of their shoes are too:

  • Recycled yarn shoe laces.
  • Recycled yarn in the webbing strip.
  • A minimum of 10% recycled rubber in the outer sole of the shoes.

Via Treehugger.com

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