Have you been invited to an Eco Mom Party? It's the 21st Century version of the Tupperware party or women's book club where discussing non-toxic household cleaners, composting and CFLs over wine and finger foods is the vogue.
Leading the way is the EcoMom Alliance, a nationwide organization, 9,000 members strong, which helps mobilize mothers in eco-activism, but also serves as a support group for like-minded moms dealing with guilt over consumerism, confusion over "best" green practices, green burnout and "ecoanxiety." And, of course, mothers have a strong vested interest (and household purchasing power) in protecting their children against harmful environmental exposure to food, toys, and, well, seemingly everything.
Has motherhood spurred your environmental awareness and activism? Have you joined an EcoMom group?
Here's the link for the New York Times article.
(Photo by Heidi Schumann for the New York Times.)