I'm thinking about adding DVR to my digital cable package. Something about being able to watch whatever you want, whenever you want is incredibly appealing to me right now. It cannot be explained. Well, maybe it can be explained by the rush of early adopters of TiVo in 1999 or the millions of others who have jumped ship and made the switch to insta-television. According to a recent survey commissioned by NDS, more than 80 percent of Americans with a DVR can't live without it.
The survey was conducted in July 2008 in the U.S., U.K., Italy, and Australia, with more than 1,000 DVR owners participating. Overall, the device ranked as the third most indispensable household item (62 percent), just after the washing machine (97 percent) and the microwave oven (86 percent).
In the U.S., a higher number of people (81 percent) cited their DVR as their most crucial gadget. It trailed only the cell phone (91 percent).
We can easily see how the cell phone was #1 for Americans. No contest there. Everybody has one or is constantly thinking about whether they need one. Sounds like a necessity to us. But, really? DVR is #2? Maybe it's just our DVR-less life (The survey did as those with the technology), but we think that it would be easier to live without a DVR than a computer, a microwave or, hey... a TV to use your DVR on!
The survey also reveals that eighty-one percent of respondents said their DVR has made life better by allowing for more time to do things together with loved ones and fewer arguments over what to watch. In fact, having a DVR around seems to improve relationships, 79 percent of respondents claimed.
What do you think? If you have one, could you live without it? Does it improve relationships? If you don't have one, do you feel like you need one?