Green Phenomenon: Carrotmob

Green Phenomenon: Carrotmob

Stephanie Kinnear
Jun 17, 2008

We know we've asked you this before, but let's revisit the subject, because it's always an interesting one to discuss ...

Do you think that green consumerism can/will play a serious role in solving our environmental problems? What if we were talking about something more involved than buying a reusable tote bag? Something like targeted, organized green spending?

We're talking about Carrotmob -- a sort of green consumerism experiment.

According to WorldChanging, Carrotmob's first experiment (which took place at K&D Market in San Francisco's Mission district) was a raging success.

Here's how it works:

Businesses apply to be Carrotmobbed, understanding that in return they will be required to take proactive green steps. Carrotmob organizes a mob to descend upon the store at a given time. Shoppers buy and buy and buy the things that they need. Business applies 22% of those sales to do something green -- K&D purchased a new energy-efficient lighting system.

You can sign up to find out where the next Carrotmob will happen here (and watch a video of the first experiment).

What do you think? One time success? Program that should be modeled across the country?

Image via WorldChanging

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