News: The Apple Leak to End All Leaks, Jobs is Dead?

News: The Apple Leak to End All Leaks, Jobs is Dead?

Taryn Williford
Aug 28, 2008

We must preface by saying that it's common practice for newspapers and Web sites to have pre-written obituaries for notable people ready on hand, so that when they do kick the bucket, they can fill in the when and where blanks and get the news on the wire. That said, the Bloomberg financial newswire accidentally publishing a mad-libs version of Apple CEO Steve Jobs' obituary yesterday afternoon is the biggest oops we've seen in awhile. We figured we'd clear the air in case any of you Apple-heads waiting for the next iPod Nano saw this yesterday and flipped.

The Bloomberg financial newswire decided to update its 17-page Steve Jobs obituary yesterday — and some intern must have inadvertently published it in the process. Jobs' battle with pancreatic cancer has continued to be a worry of Apple investors, but all reports say that there in no indication that Bloomberg recieved any bad news that would have made them decide to update the obituary.

The full text of the obituary, before it was promptly removed from Bloomberg's site, is on Gawker. (Good to know when reading: "TK" means "to come" in magazines and newspapers. And no, we don't know why there's a "K" in that abbreviation.)

Bloomberg has "retracted" its obituary:
Aug. 27 (Bloomberg) — An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted.

Image from Donatreides on Flickr

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